Every business wants as much profit as possible. Goods and services are the primary path to profits, but there’s more to what you’re selling than that. In fact, many times what your customers are actually buying looks more like-
• Finding Comfort
• Solving problems
• Feeling safer
• Gaining an advantage
That’s because many buying decisions are subconscious and have more to do with why the customer makes a buying decision rather than what they are buying.
In a Competitive Marketplace, Customer Service is Key
There’s a very good chance your business isn’t the only option out there. Since customers often have multiple choices where to make a purchase, it’s important to set your business apart somehow. Customer service is an easy and effective way to stand out and get the first, and repeated, sales.
You May Only Get One Chance
Depending on the goods and services you sell, you may only get one chance to capture and retain customers. High-quality customer service can increase the likelihood of your first and ongoing sales. Additionally, having a plan to cover any hiccups can provide extra assurance you’ll retain your customers.
People Remember How You Made Them Feel
People are emotional and they react to how they feel when they do business with you. Any efforts you take to ensure a positive customer experience will be noticed and could make the difference when making buying decisions. If your goods and services solve their problems and their buying experience was positive and hassle-free, chances are you’ll create and retain happier customers.
Everyone is Different, But Some Things are Universal
As they say, you’ll never please all the people all of the time, but there are general rules that increase the odds. Having basic and standard customer-focused policies can reduce dissatisfaction, even from hard to please customers. Determining what your customer service policies and procedures will be can help establish a consistent and positive experience before, during and after the sale.
Focus on Your Goods and Services and the People Who Buy Them
You’ve worked hard to create quality goods and services, take things one step further by placing an equal emphasis on how you engage the people buying them. Include your customer service goals and practices in your policies and procedures to deliver the best possible customer experience.
