Google Analytics 4 is now the preferred version of GA for all users
In 2020, Google released their next generation of Google Analytics: GA4.
Google has also recently announced that as of 1st July 2023, the older version, Universal Analytics will stop processing new hits.
Let that sink in for a minute…If your business is not fully using GA4 well before that date, you will lose the ability to analyze your website data.
Over the next 12 months every business on the planet will need to move over to Google Analytics 4.
If you have a website and run a business online (and who doesn’t?), then this is a significant and very important change that you will need to make ASAP.
The sooner you set up GA4 and start gathering data the better as this will make the transition a lot easier – and you can learn about GA4 whilst still using GA3 to run your business.
Why has Google made this change?
Well, as you may be aware, all the major platforms such as Google and Facebook (now Meta) make huge amounts of money by connecting businesses with consumers through digital advertising.
Until recently these platforms have used any means they could to grow their revenue, and this included using personal data and invading personal privacy.
These data collection practices are now seen by consumers as unethical, and some practices are even illegal!
Because of this, there has been a trend towards tighter regulation of the use of personal data with the introduction of legislation including GDPR (General Data Protection Regulation) in Europe, CCPA (California Consumer Privacy Act) in the United States, and the changes Apple made to iOS 14.4 which prevents tracking users across third party apps.
Google are looking for ways to ensure their products and services are more privacy-focused and the current version of GA has limitations in this area.
Hence why Google has decided to retire GA3 and introduce GA4, which is privacy driven.
GA4 incorporates Machine Learning which will be better for predicting future customer behaviour. GA4 will also give you more customer focused metrics which will help you manage customer lifecycles. Other features include personalization of Google Ads and less reliance on Cookies.
(Woo! No more annoying cookie consent popups!)
GA4 has been designed to make the user experience and transition as easy as possible.
And if you switch to GA4 sooner rather than leaving it to the last minute, you’ll reap the benefits of more predictive data and reporting which will give you better insights into your online business.
Want To Jump Start Your Adoption of Google Analytics 4?
Download our free Google Analytics 4 toolkit!
If you have invested time and energy in learning Google Analytics 3, you might be feeling that you don’t want the hassle of going through the learning curve with GA4.
That’s understandable.
Which is why we’ve put together this handy implementation kit, to quickly guide you through the transition so you can be ready to leverage the benefits of GA4 ahead of your competitors.
The GOOGLE ANALYTICS 4 IMPLEMENTATION KIT includes:
- Google Analytics 4 Implementation Planner – A 91-page step-by-step guide including the latest (as of June 15th) screenshots covering:
- Step 1: Understand the Key Differences with GA4
- Step 2: Setting Up and Installing GA4 on Your Website
- Step 3: Finding Your Way Around the Settings in GA4
- Step 4: Understanding the New Reports in GA4
- Step 5: Getting a Grip on Events and Conversions
- Step 6: Integration with Google Ads
- Google Analytics 4 Implementation Cheat Sheet – A quick reference summary of the key points in the guide
- Implementation Tool (An Excel Spreadsheet Checklist) – A step-by-step tool to ensure you complete all the steps correctly and quickly
Get Instant Access Today…
This implementation kit contains everything you need to get started with Google Analytics 4. Regardless of where your business is at with Google Analytics, whether you’re newly adopting it, or transitioning from an old version, you’ll find this kit invaluable.
Yes! Please send me my free kit today.
