Digital marketing is the fastest-changing tool used in the industry. New technology is continuously being created and the old technology is put on the shelf. These fast changes can be challenging to keep up with, but knowing the new and different trends being used in digital marketing will help you keep in touch.
Digital Marketing Institute performed a survey on different businesses ‘ revenue since the onset of COVID 19. It showed digital marketing proved itself in its resilience since the pandemic’s onset even though many brands experienced a drop in their revenue. More than a quarter of the marketers surveyed stated they spent ninety percent or more of their budget on digital marketing because it’s essential for businesses to stay ahead and keep up with marketing trends.
These are some of this year’s best digital marketing trends you need to know.
1. Smart Bidding
Google Ads have been around for decades and automated bidding makes it easy to implement this system. All you have to do is put in your parameters, such as volume and price and the machine takes over for you.
A form of bidding has emerged over the past couple of years that you may not have taken advantage of for your marketing. The new bidding is called Smart Bidding and is improving as Google refines the algorithm. You will no longer have to curate every ad placement, you can allow the Google AI to do all the heavy work.
2. Video Content
For years now top-quality video content has been the cornerstone for a successful digital marketing strategy. The format for this content is changing and it is replacing the blog craze of the 2000s and 2010s.
Video is now emerging as the medium to beat when it comes to content, but the good news is that every form of video has a place in the new trends for digital marketing. You can use:
- Long-form,
- Short-form,
- Humorous
- Informative
- Animated
- And others
You can use the form that you feel displays your brand the best. The important piece to video content in digital marketing is you have to accurately reflect your brand.
3. Adjacent Search
SEO is essential in your digital marketing strategy, but you need more than just having a webpage or two appear as high as possible for specific search terms. This tactic ignores some of the nuances of how your customers search online.
Surveys show most customers research a company before engaging in business with them. This research starts with a search. You don’t want to rank your site with a small column of keywords, you need as many adjacent searches as possible to your business. You do not want to zoom your keywords in too close, as you could lose customers who are looking for similar wordings but not ones identical to the ones you’ve used.
4. Utilize Chatbot
First and second-generation Chatbots take some getting used to with engagements. Conversations were not especially helpful and often chunkier than working with a real human. 2021 will be seen as a milestone for Chatbot development. Technology has advanced so these systems are now reaching a new level of conversational capability and will earn you wide acceptance from your customers.
5. Artificial Intelligence
Artificial intelligence is becoming the biggest commercial opportunity for companies. This technology will increase globally by fourteen percent between now and 2030. If you are an AI latecomer, you will find yourself at a serious competitive disadvantage within just a few years.
The digital marketing industry is not going to stop growing. You can only rise to the top if you stay ahead of, or up to date on the trends and keep being more effective and competitive in your digital marketing campaigns. Talk with the experts to make sure your digital marketing strategy is working and will continue to help your business grow.
Where to Learn More About Digital Marketing Trends
If your business needs new ideas about digital marketing, or you are looking to keep up with the market’s trends, contact Marketing Guardians. We will help you get the right message out with the right strategy so your business can grow. Why learn new software or tools, Marketing Guardians are here for you and all your digital marketing needs.
