With over two billion monthly active users and nearly one hundred billion messages sent daily, WhatsApp is a popular social messaging application. The many different features it offers for individuals and business users make it a valuable resource for small business owners to take advantage of. The facts show that WhatsApp is a great application to reach your target audience more effectively.
The following are four WhatsApp features any small business should be using to engage their target audience better:
Business Profile
A WhatsApp business profile is different than the standard WhatsApp application. With this profile, you can better engage your customers through instant messaging. You can also create catalogs, highlight certain products and services, and answer many different questions while they shop.
Facebook Shops Integration
With Facebook Shops, you can customize a shopping experience for your customers through WhatsApp. This is another important feature that comes with having a business profile.
To share links to your shop within WhatsApp, open your Facebook Shop’s products page. Then select “More options” and tap the WhatsApp icon. Then indicate which group you would like to share the product page with. Finally, select “next” and include a message above the link that will be automatically attached. Once you are done, select the play button to continue.
Business Message Templates
WhatsApp also offers features that allow your customers to opt to receive notifications from your business. This will enable you to select between different message templates that WhatsApp reviews before sending to ensure they follow WhatsApp policies. This also clarifies for your customers that any information they are sent is partially verified. These message templates can be used to book appointments, make reservations, purchase ticks, update payment information, and more.
Quick Replies and Away Messages
This is another way to engage your audience without being live on the application. Quick replies answer commonly asked questions or other repeated information, such as providing an email address or phone number. Away messages inform your audience that you are not there and can help prevent them from going to your competition. In addition, these messages are displayed clearly so your customers never have to guess if you are there.
Using these WhatsApp features effectively are vital to the success of your social messenger marketing campaign. Without these features, you won’t see the many benefits businesses report when using WhatsApp to engage their target audience. In addition, each of these WhatsApp features helps you provide more value to further establish their loyalty to your business or brand.
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