The internet is so fascinating. It provides such amazing opportunities for everyone to communicate with people all over the world. Plus, you can get your audience to help you create content too if you ensure that you open to the possibility.
Blog Post Comments – Open your blog to commentary and ask for the comments. When people make comments all of that adds to your SEO on your blog but the comments can also give ideas that you can expand on.
Facebook Commentary – Anytime you post anything on FB you’re almost always going to get a comment or a like if you ask. Go into groups and read what people are asking and saying and you can use that information for content creation.
Surveys & Polls – Create plenty of surveys, polls, and interactive content and your audience will start creating some of the content for you. Allow comments on the surveys and polls as well as sharing of it.
Questions & Answers – You can do this on many social platforms, as well as on your blog. Ask questions and ask people to answer in comments. When this happens within your own groups, and on your own website it adds content as is. You can also take the information and create new content from it.
Interviews & Case Studies – Ask your audience to fill out a form to enter their information to be interviewed or to provide case studies. You can then host a webinar or Facebook Live event where you will interview the person providing excellent content to your audience by your audience.
Discussions – Even if you no longer have a forum on your website you can use Facebook to do it. Use a plugin that links to Facebook so that discussions on your blog can be taken over to Facebook and continued right on your blog.
Contests – Host a contest and you can end up with blogs, videos, social media shares, social media posts and more. Contests that give away a prize can also generate a lot of buzz which will, in turn, encourage more content creation.
Photo Sharing – Ask your audience to share photos that have something to do with your biz. Say you wrote a book. On your FB Fan page ask your buyers and audience to share a picture of themselves reading your book.
Video Testimonials – Written testimonials are great but video is better. If you have a live event ask your audience for testimonials immediately at the event. You can use your phone to capture the testimonials and if you do it right away more people will happily do it.
Charities – Tie your work to a charity and ask for your audience to work with you on the charity. Imagine if a group of your audience members were wearing your T-shirt at the next Relay for Life event or Jump for Heart campaign and how much social media shares this can induce. Plus, a charity you care about gets press too.
Creating user-generated or audience-generated content is a simple way to take what happens naturally when you build a community and turn it into content your entire audience can enjoy. It’s the best way to create content that your audience will love and look forward to receiving.
Until the end of November, we will be talking exclusively about content marketing.
We’ll walk you through all the details of not only what it is, but more importantly what you can do to use content to market your business, your products, and your services. We get into the “how to” details and we have plenty of strategies you can try for yourself.
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