Facebook still reigns supreme when choosing a social media platform to market and engage your target audience as a business. It has been reported that just this year alone, roughly 1.9 billion users log into their Facebook accounts each day.
To take those stats even further, Facebook users stay on the platform for nearly two and a half hours every single day. Even YouTube and Instagram can’t compete with these numbers, and with its launch of Facebook Stories, it’s planning to stay on top.
3 reasons your business needs Facebook, and its stories feature:
To Create Exclusive and Time Sensitive Material
Time-sensitive material inspires your viewers to act due to the fear of missing out. If you’ve otherwise engaged them and impressed them up until you made your offer, a time-sensitive offer evokes what markers call FOMO, fear of missing out. As a result, it’s a powerful way to get your audience to act.
Most social media allow brands and individuals to create specific time-sensitive content such as a webinar, event, or other content that will not be useful after the time specified. However, the ephemeral content offerings perform well if thought out and created purposefully.
To Focus on Improved Customer Engagement
Engagement, that elusive back and forth communication between you and your ideal target customer, is one of the most important ways to use social media to communicate with your audience. Creating engaging stories takes thought and consideration and an understanding of who your audience is, what they want, and what they really need.
You can humanize your company in ways you may not have previously thought by creating in-the-moment content that thrills your audience but is not available to them at a later date in the same form. Creating this type of content, because it’s usually spur-of-the-moment stuff, usually takes less time too.
To Increase Brand Visibility and Awareness
The truth of the matter is, everyone including big brands, uses social media stories to stand out and gain visibility. If you’re not doing it, you won’t be found as easily, so you may as well use the stories as intended.
Start brainstorming the types of content you can create that is short-lived, or ephemeral as they like to call it so that you can connect on a new level with your audience while encouraging the audience to take the next step and buy something from you in a way that feels natural and wholistic to your audience.
These three powerful reasons work together to provide major benefits to the success of your business. Getting your customers engaged, developing new and unique content, and making sure your brand is still visible against others on Facebook makes their story feature a must-have tool to use.
Until the end of November, we will be talking exclusively about content marketing.
We’ll walk you through all the details of not only what it is, but more importantly what you can do to use content to market your business, your products, and your services. We get into the “how to” details and we have plenty of strategies you can try for yourself.
We’ve prepared a workbook to help you prepare a content marketing plan. Download it for FREE.
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