Social media stories are a series of small fifteen-second clips that are live for twenty-four hours or longer, depending on your platform, that work together to tell your audience an engaging story. Of course, the story you tell depends on your overall goals, niche, and objectives as a business owner. In 2019, over a billion and a half people and businesses utilized the stories featured on their platform every single day. This fact should show you just how important and vital this tool is today as a business owner.
3 most important reasons to take advantage of social media stories for your business:
To Increase Brand Awareness and Exposure
Social media stories are highly shareable content, making it easy to increase your exposure and awareness on the internet. Bringing value to your audience ensures that they want to share it with their peers, increasing your views and exposure. A vital step to the success of any business on the web. It’s simple, the more people you can get to view your content, the more likely your viewership or audience will grow. Social media stories are another creative and interactive avenue to do this.
To Humanize and Personalize Your Brand
Social media stories are powerful because they are viewed as a more personal and less informal way to communicate with your audience. Showing your human side effectively increases your reputation as a business, as many viewers see this as a more trustworthy trait. This inspires more trust and credibility required to transition your readers or viewers into loyal or paying customers. Being more personable and human also shows your relatability beyond your business responsibilities and goals. You can understand what your audience goes through daily.
To Increase Audience Engagement and Interaction
Audience engagement is how you keep them interested in your business. It also provides them value or solves a problem, further increasing your exposure and reputation as a brand or business. Again, the more value you bring, the more successful you will be. Engaging content keeps your viewers wanting more and provides you more resources to update and perfect your products or services.
Take advantage of these benefits by adding social media stories to your marketing plan today. The more tools you use within each platform, like stories, the easier it can be to build your awareness and exposure as a business while improving your audience engagement and participation. In other words, not taking advantage of social media stories is a poor decision and only shows your audience that you don’t care to adopt or provide them more value.
Until the end of November, we will be talking exclusively about content marketing.
We’ll walk you through all the details of not only what it is, but more importantly what you can do to use content to market your business, your products, and your services. We get into the “how to” details and we have plenty of strategies you can try for yourself.
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