Today, billions of websites exist, and this is both an opportunity and a challenge. When you achieve website prominence, the competition no longer matters. You want to stand out from the crowd if you’re a website owner. Here’s how to stand out from the crowd:
Easy navigation
It sounds so simple, yet many websites are a navigational disaster. When visitors cannot find what they need quickly and easily, they leave. Ideally, the design of your website will facilitate a good visitor experience. Not only should they be able to find quickly and easily what they’re looking for, but you also want to guide them to achieve your goals.
For example, if you’re an affiliate marketer, you want to guide your prospects to the second and third-tier pages where your affiliate links and ads are placed.
Keyword research
Keyword research supports easy navigation. Your visitors and prospects find your site with keywords. That means those exact keywords must be present on your site and easy to find. They not only need to be part of the content, but they should also be part of the navigation. Research your keywords to support your customers and prospects. Include them in the navigation flow.
Additionally, keyword research helps you provide the most valuable and beneficial content possible. When you know what your customers and prospects are looking for, you can provide it. Providing top-quality content will set you apart from the majority of your competition.
Analytics
Analytics provide valuable inside information. They help you track where your customers go on your website. They also tell you:
- How long do people stay on a single web page?
- How long do they stay on your site?
- How did they find your website?
- What keywords do they use to find your website?
- How many visitors return to your website?
This information is invaluable. Create a practice where you analyze your website analytics regularly. Create content and navigation systems that support your findings. And take the initiative to test and track your results. For example, if you add a new feature on your website like a survey, test, and track where it receives the most attention on your site.
Standing out from the crowd isn’t tricky. However, it does require a solid plan. Know your audience—research your keywords. Create a navigation structure that supports your customers and your business goals. And pay attention to the data. Your website analytics are the key to helping you achieve website prominence.
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Having a keyword strategy in place is one of the most important aspects of SEO. Without a focus on the right keywords, you can’t expect to rank highly on Google. These keywords will help you to increase your website traffic, improve traffic to your content and improve the quality of the traffic you receive.
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