In the world of marketing, where your audience’s attention span is shorter than a goldfish’s memory, it’s crucial not just to tell but to show why your brand is the hero they’ve been waiting for. Enter the customer spotlight story – it’s not just any testimonial but a compelling narrative that turns your customers into the lead characters of their own success stories, thanks to your brand’s extraordinary powers.
Your audience wants to see a real-life example of how your business can provide them value. A great way to do this is through a customer spotlight story or testimonial. A customer spotlight story is a real-life example of how your products, services, or brand bring value to your customers’ lives.
Allowing you to build your audience further and increase brand loyalty. The goal is to make your viewers relate to your current customers to become loyal customers themselves. To visualize what their life could look like with your help—building more trust and credibility to your brand.
Here’s how to create a customer spotlight story worth sharing to increase audience engagement and build more customers:
Divide and Highlight the Narrative into Three Key Parts:
- The Problem – What problem or challenge did your customers experience before they found you or your products and services?
- The Solution – How do you or your products and services solve their problem or provide value?
- The Results – What is life like after finding you or using your products and services?
Use the common weight loss advertisement template as a perfect example to illustrate these key components. They highlight the problem and the results with a before and after picture and show the solution with their diet and exercise program. These ads are so common because they show all key bits of information quickly to inspire you further to join and get started right away. They are common because they work. They influence you by believing you can be that person one day too.
Each story is a testament to the transformative power of your product or service, inspired by the authentic voice of someone who’s lived through the journey. Actually, it’s not just a statement; it’s the emotional climax of our story, proving that real magic exists in the transformation your brand can bring about.
Find and Ask Your Happy Customers
Your loyal customers love to feel involved. E-mail surveys to your most valuable customers or ask them to submit their own video testimonials to participate. You’d be amazed at how much your loyal customers will want to help if you have a winning product or service.
Add In a Personal Customer Quote
Always include a personal quote provided by the customer. This provides a more personal and believable customer experience to your potential future customers. While you may understand your customers pretty well, seeing what your business is like from their perspective will give you and your future audience a better insight into your overall performance and value.
A customer spotlight story is by far one of the easiest and most fulfilling stories to create. You don’t have to go with the standard customer testimonial layout. Use this information to be innovative by designing beautiful animations or heart-felt and compassionate blog posts. As long as the spotlight includes the problem, solution, and results, you have the key ingredients needed for a successful recipe.
It’s time to ditch the old-school testimonial template and get creative. Whether it’s through captivating videos or real blog posts that tug at the heartstrings, remember: problem, solution, results. This isn’t just a recipe for success; it’s your brand’s legacy in the making.
And remember, while humour can light up your copy, the real magic lies in the truth of your customer’s journey. No cheese, just genuine, heartfelt narratives that make your audience think, “This could be me.” Welcome to the art of the customer spotlight story, where every customer is the hero of their own epic tale.
It’s a fact that the human brain is wired or attracted to stories. This is because stories are how the human brain learns, grows, and remembers things. Through stories, you can better remember important events and communicate or connect with your peers and audience. And, more importantly, through stories, you gain audience engagement and the action required to run a successful and sustainable business.
Let’s be honest, we know that you’re unlikely to follow us through the entire series, so here’s a little cheat for you – the entire series of articles as an ebook – our gift – no strings attached. If you’re ready to catch up on some summer reading that will actually propel your business forward then this is for you.
DOWNLOAD THE FREE E-BOOK: Become a Good Storyteller to Increase Audience Engagement
