Link-Building with Anchor Text Keywords

While any website owner knows that doing some link-building will bring more visitors to their site, few people know how to use the full potential of a link-building campaign to boost their website’s popularity.

One critical element determining web page rankings is the number of high-quality links pointing toward that page. Combined with the keyword density of that page, these factors will determine where your web page appears in the search results.

Let’s say you have a website on weight loss. Now, one of your pages is dedicated to healthy eating recipe books, which is also the key phrase you optimized the page for. A good keyword density is not enough. To rank highly, you must get as many incoming links pointing towards that page as possible.

While links pointing toward your domain name are valuable, you must get links pointing towards that page to get the best results.

Why Use Anchor Keywords?

The anchor text is the one you can insert in an HTML code so that your link is a series of keywords or a keyword-rich phrase. The importance of anchor text keywords is high because it tells the search engines that the page the link is pointing at is focused on the topic described by the keywords. Here is what the HTML code for a link looks like:

<a href=”https://www.yoursite.com”>Keyword Rich Description</a>

In the case of the weight loss site example, the link for the specific tools page should look something like this:

<a href=”https:// www.yoursite.com “>Healthy Eating Recipe Books</a>

The web browsers will only display the link anchor text, so the phrase “Healthy Eating Recipe Books” will become underlined and hyperlinked.

Where should you use anchor text?

Everywhere! When you are doing link-building, posting on blogs, forums, or groups, and creating your website content.

For example, if you plan to send a few articles for submission to a directory, you should try to include keyword-rich anchor text links in the resource box.

Doing so ensures a much better chance of ranking highly for your target keywords. Always use a keyword-rich phrase in links that allow HTML instead of the classic https://www.yoursite.com.

It also helps if you use variation in the keyword text links. When posting on blogs, for example, try to have your links point to different pages on your site, and for each page, use the main page keyword in the anchor text.