To tell the right story and attract an audience that benefits you, you need to evaluate your company, target audience, and other categories that are necessary for your success. A great strategy to unlock all the information you need is to ask yourself deep and open-ended questions.
Here are some useful questions to help get your brand’s story started:
History:
- Who founded the company and why? – Include the year, where you or they were, and any other information valuable to the overall story.
- What challenges did you or they face along the way? – Every good story needs a middle that includes a conflict or challenging situation. Every successful business has faced and overcame these challenges too. Find stories that resonate the most with your overall objectives and company values.
Target Audience:
- Who is your ideal customer? – Build a buyer’s persona for every product, service, or problem you want to solve. Act as if they are a real person and give them a name, birth, month and age, job title, and where they live or were born in. Describe the daily challenges they face, their interests and strengths, as well as their weaknesses.
- What platforms do your customers utilize? – Are your customers on Facebook, YouTube, E-mail, or their cell phones the most? Use your current customer analytics to see or run a poll as ask. The easier you make the content to read and use, the easier you can sell your products. Plus, you can guarantee you are not wasting your time using the wrong platforms and get to your audience faster.
- How do I want to impact my customers? – Do you want to change their mind or further establish their morals?
Vision and Main Objectives:
- What is your proudest moment and why? – How did it lead to where you are today and what products you have to offer? What are the core values used to guide your business decisions?
- Where do you need to improve and why? – Can you show your customers what the future looks like with your company or products? Can you show them you value their opinions or ideas?
Competitive Edge:
- What makes you or your company so special? – In other words, what are your corporate mission and goals outlined for your business?
- What makes you different and unique? – Who are your competitors, and how do you stand out?
Brand Identity:
- How do you define and describe your brand? – If you had one word to describe your business, what would it be? What about color or an object? Do you want to be educational, entertaining, or inspirational?
As you answer each of these questions, find a creative and innovative way to put it together organized and consistent with your goals and understanding of your target audience. If you can answer these questions, you can better lead a successful and profitable business whether you develop a story or not.
Over the next 60 days, we will be talking exclusively about becoming a better storyteller so you can work on increasing your audience engagement.
It’s a fact that the human brain is wired or attracted to stories. This is because stories are how the human brain learns, grows, and remembers things. Through stories, you can better remember important events and communicate or connect with your peers and audience. And, more importantly, through stories, you gain audience engagement and the action required to run a successful and sustainable business.
Let’s be honest, we know that you’re unlikely to follow us through the entire series, so here’s a little cheat for you – the entire series of articles as an ebook – our gift – no strings attached. If you’re ready to catch up on some summer reading that will actually propel your business forward then this is for you.
DOWNLOAD THE FREE E-BOOK: Become a Good Storyteller to Increase Audience Engagement
