To craft a compelling brand story, you need a clear beginning, middle, and end with supporting characters, details, and solutions to win over your audience. Without these details, all you have is a boring list of features of benefits that your audience will quickly turn away from, due to ad blockers and the advancement of many different social media platforms its harder to stand out and connect with your audience than ever before.
While there are many upsides to the digital and visual world, you will surely drown against the competition and fight to hook your audience’s attention if you don’t have the proper recipe. You need to be unique, creative, and project from others to build your audience and sustain a successful future. Storytelling is your way to do just that but not just any story.
Here are the three “C’s” to successful storytelling that you should never skip:
#1 Characters
To develop an understandable and relatable story that enables you to connect, you need to include relatable characters. There are many common characters to add to your story.
A few common and popular ones to use include:
- The hero or protagonist
- The mentor or guide
- The evil villain
- The skeptic
- The sidekick
- The lover
- The creator
- The explorer
#2 Conflict
Include a climax or conflict to your story to keep your audience on the edge of their seat. This is when you have your hero or protagonist battle their enemy or tumble under pressure. Conflict can help you get your message across to your audience while keeping them hooked to your story. The conflict is the story’s turning point that gives your audience a final idea of where the story or lesson to be learned is going.
#3 Conclusion
Finally, you need to wrap up all the details and form some kind of resolution or ending. This is where your main objective and call-to-action come to life. Where your audience decides they learned a valuable lesson or reflects on their own life to see where you can fit in it.
It is closing all the plot points and discovering the moral of the story. Remember, sad, happy, and traumatic stories can all have the same impact depending on your objectives. Don’t go for the obvious ending just because you think your audience will be happy. Go for the one that speaks and shows your overall aim for telling the story in the first place.
Adding these three elements to your story writing process is key to creating a story that positively sells the value of your company and its mission while also attracting a more engaged and loyal audience.
Over the next 60 days, we will be talking exclusively about becoming a better storyteller so you can work on increasing your audience engagement.
It’s a fact that the human brain is wired or attracted to stories. This is because stories are how the human brain learns, grows, and remembers things. Through stories, you can better remember important events and communicate or connect with your peers and audience. And, more importantly, through stories, you gain audience engagement and the action required to run a successful and sustainable business.
Let’s be honest, we know that you’re unlikely to follow us through the entire series, so here’s a little cheat for you – the entire series of articles as an ebook – our gift – no strings attached. If you’re ready to catch up on some summer reading that will actually propel your business forward then this is for you.
DOWNLOAD THE FREE E-BOOK: Become a Good Storyteller to Increase Audience Engagement
