Why Small Businesses Should Start a Blog in 2022

Blogs have become an essential part of digital marketing for every type of business. A blog is unmatched when a small business wants to connect with leads, prospects, and customers.

But small business owners often overlook a massive benefit of blogging: the impact a blog can have on your Search Engine Optimization efforts.

Blogging can enhance any website’s organic search results through regular postings and natural keyword placement. There is no more potent way to market one’s website for free than by blogging with natural keywords.

Posting daily blogs containing your business’s target keywords can remarkably affect your site’s ranking in search engines and thus gain you more website visitors. 

One key to gaining more traffic from keywords is to use ‘niche’ keywords. These are keywords or keyword phrases that are searched less often but that have less competition. This means you may be able to rank much higher for these keywords. An example: The keyword “TikTok” is undoubtedly searched for often, but there are millions of websites optimized around this keyword. However, a keyword phrase like “TikTok marketing strategy” would have fewer competitors. The longer keyword also increases the likelihood that your blog contains precisely what the visitor wants.

The fantastic thing about blogs is they are often picked up by search engines almost as quickly as one posts to them, making them an even more powerful tool for SEO purposes. Getting picked up in search engines can lead to increased traffic heading to your site daily. Top keyword placers use blogs to retain vast amounts of daily traffic to their sites just by integrating a variety of niche keywords into their posts. Our experience has been that blogs that take advantage of Google’s Blogger or WordPress are quickly indexed.  

Another way blogging can help your site’s search engine ranking is by the quality score. Most search engines, including Google, rank sites with a quality score; the more unique, user-provided content, the higher the quality score appears. The quality score will most likely be low if a website is just a sales page and a few pictures. But if a site has a blog with fresh, daily posts, the quality score becomes much better, and thus the site gets ranked much higher when people are searching for your niche or keyword terms.

If you haven’t considered a blog for marketing your small business, it’s probably time you thought about blogging from the SEO perspective. You’ve got nothing to lose but organic website visitors.